Loyalty360 Brand Members Adapt to Support Loyal Customers, Employees, and Communities

The COVID-19 outbreak has changed daily life for individuals and businesses across the world. While there are still many uncertainties and news of store closings and layoffs that have flooded our feeds, there are several brands that have dedicated various resources to support impacted customers, employees, and communities.

Everyone has been affected in some form or fashion, and we are excited to share some good news while highlighting a few Loyalty360 brand members who are still creating positive customer experiences and loyalty whenever possible.
Ally Financial Lends a Helping Hand to Customers, Auto Dealers, Communities, and Employees

Staying true to its brand mission of being a faithful ally to its employees, customers, and communities, Ally Financial launched a relief package to support the people it serves during the COVID-19 outbreak.

"At Ally, we recognize there has never been a more critical time to deliver on our promise to 'do it right', and we are committed to supporting the people we serve safely and confidently through this crisis," said Ally Chief Executive Officer Jeffrey J. Brown.

As a part of the relief package, Ally has announced it will:

  • Defer payments for auto customers up to 120 days
  • Defer payments for mortgage customers up to 120 days
  • Give new auto customers the option to delay payment for 90 days
  • Pledge $3 million in financial aid to local communities and organizations, including relief efforts in Detroit and Charlotte
Additionally, Ally is dedicated to supporting employees through the outbreak. Much of the company is working remotely, with the goal of enabling the entire workforce to do so within the next week. Programs to support employees including immediate paid leave for any employee diagnosed with COVID-19, access to free mental health professionals, free financial planning support, paid caregiver leave for those caring for an ill family member, and more.
Bloomin’ Brands Committed to Serving Loyal Customers Together During Outbreak

While restaurants around the country have had to adapt operations to serve customers during the COVID-19 outbreak, the majority of Bloomin’ Brands restaurants have successfully pivoted and are still open for business. Bloomin’ Brands is the parent company for Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, and Fleming’s Prime Steakhouse & Wine Bar.

With delivery and curbside takeaway now available, customers can enjoy their favorite entrees from the comfort of the couch. Bloomin’ Brands has announced a few perks for loyal customers, including a $20 bonus e-gift card for any gift card purchase of $50 and additional loyalty credits for any customers ordering takeout or delivery. Also, the brand shared it is in the process of extending all reward expiration dates through June 30.
The Vitamin Shoppe Shares Good News – at a Safe Distance – to Stay Engaged with Customers

As everyone works to adjust to the temporary “new normal”, The Vitamin Shoppe is spreading positive vibes by encouraging its audience to still be their best possible selves with tips on how to stay healthy, at-home exercises, essentials to stock up on, and the best ways to practice self-care.

As restrictions have reduced customers’ ability to shop in-store, health enthusiasts are still able to shop with The Vitamin Shoppe online and can now select contact-free curbside pickup when ordering. All customers need to do is call on arrival and the order will be delivered car-side.
We encourage all Loyalty360 Brand Members to read more and to continue this conversation by sharing an update on how your brand is still working to create positive customer experiences/loyalty during the COVID-19 outbreak by visiting the Brand Panel discussion here.

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