For a lot of us, the past month has seemed like a reality we never could have imagined. Change is always hard and adapting on the fly without a clear picture of where we are headed makes that even more challenging. While we have all had to make personal changes, businesses have had to adapt as well and have only had a very short window of time to do so. How marketers have and continue to respond will not only show impacts in the short-term but can have long-term benefits or consequences well beyond the COVID-19 outbreak.
This week, we....