Local online search activity continues to grow in usage and intensity, according to a new survey, but the real action is in mobile local search, which jumped by a third this past year. This significant growth provides opportunities for local businesses to engage with potential customers via the mobile platform.
Local searches now account for 13 percent of all core search activity on top Web search portals, a new study by comScore released by the Local Search Association shows. Internet Yellow Pages (IYP) and local search sites also....