RESTON, Va—Nearly 50 percent of health customers are willing to pay more for quality customer service — a factor U.S. health insurers need to address to effectively compete for new clients — according to a new survey from Accenture (NYSE: ACN).
Accenture conducted a survey of 1,000 insured individuals to assess the impact of customer service on consumer preferences and found that nearly 80 percent expect customer services to be easier, more convenient.
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