Johnnie Walker announced the release of limited-edition Johnnie Walker Blue Label Ghost and Rare Port Dundas Master Set with an exclusive NFT drop. To bring the Master Set to collectors globally, Johnnie Walker partnered with NFT company BlockBar.com and Web3 consultant Vayner3.
In commemoration of the release, collectors can secure 1 of 75 limited edition Ghost and Rare Port Dundas Master Sets exclusively available on BlockBar.com. The Master Sets feature a physical bottle, a unique digital art piece and access to an exclusive virtual storytelling experience. Those who burn their NFT will have priority access to the next Diageo drop on BlockBar.com.
NFT artist Ivona Tau’s process consisted of multiple stages of AI to create 75 unique NFTs that capture the juxtaposition between the constant flow of water and the water tamed within each bottle of Ghost and Rare Port Dundas.
Tau says, "It's incredible to see global brands like Johnnie Walker investing in digital creators to bring visibility to our work. I am proud to have had the opportunity to collaborate with Johnnie Walker and share my artistic vision of this limited-edition whisky release with communities in Web3."
This exclusive NFT opportunity follows the successful Web3 campaigns for the launch of Johnnie Walker Masters of Flavour 48-Year-Old and the Johnnie Walker VeeFriends Gift Goat collaboration earlier this year.
Johnnie Walker is creating more opportunities for women to achieve their goals with a dedicated business grant through IFundWomen - the go-to funding marketplace for women-owned businesses. IFundWomen is an ongoing partner in the Johnnie Walker 'First Strides' initiative, which aims to celebrate and enable people and organizations moving culture forward.
More from Loyalty360 featuring NFT rewards: