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Wawa announced the launch of its brand-new 2022 Hoagiefest sweepstakes, giving customers a chance to win digital collectible artwork NFTs and Hoagiefest swag. The campaign will mark the first time Hoagiefest graphics and Wawa products entered the virtual world. The NFTs will be released through a sweepstakes featuring 12 unique animated NFTs and thousands of generative NFTs inspired by past and present Hoagiefest artwork.
The Wawa Hoagiefest NFT collection is based on the designs and visual elements of past and present Hoagiefest commercial illustrations. These illustrations were then used to create a series of 5,000+ unique collectible Hoagiefest NFTs, including 12 rare, animated NFTs and 5,000 generative NFTs that include a variety of characters, backgrounds, hoagies and accessories.
“Our Hoagiefest campaign has always been filled with fun visuals over the years – from our hoagie wrappers to our commercials to our Associates’ t-shirts in store,” said Todd Miller, Sr. Director of Brand Strategy and Experience for Wawa. “This entirely new digital dimension of Hoagiefest 2022 is inspired by some of our most iconic artwork over the years that customers have come to know and love. We hope these one-of-a-kind collectables give customers a chance to own their own part of Hoagiefest history!”
Participants can enter the sweepstakes through the company website. Wawa plans to award over 5000 NFTs along with dozens of real-world prizes and surprises.
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