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Macy’s is set to launch a new series of free NFTs celebrating the brand’s 4th of July Fireworks celebration. In preparation for the new NFT drop, Macy’s will launch its Discord channel, adding to the company’s roster of social customer engagement platforms.
“As we commemorate our Independence Day with the nation’s largest pyrotechnic celebration, Macy’s wanted to take the fun into the Web3 frontier bringing the revelry to a digital landscape,” said Will Coss, executive producer of Macy’s 4th of July Fireworks. “These free Macy’s Fireworks NFTs will help attract a new set of fans with an easy to access implementation that democratizes this emerging space for a mass audience, while also embracing a digitally native audience with added utilities including Augmented Reality wearables.”
To collect the NFTs, fans must first register via the newly launched Macy’s Discord channel. 10,000 Macy’s Fireworks NFTs will be available in Classic, Rare and Ultra Rare designs and will showcase graphic elements from this year’s Macy’s 4th of July Fireworks celebration. The NFTs will include the ability to access Augmented Reality wearables that can be used on a selection of social media and video communications platforms.
The Macy’s Fireworks NFTs are built atop the Polygon blockchain, selected for their commitment and intent to advance eco-friendly solutions within the Web3/NFT landscape. Macy’s intends to launch more surprises for NFT collectors in the coming weeks.
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