Starbucks will be announcing new NFT features to its rewards program. The company has seen success with its loyalty rewards, Starbucks Rewards, by embracing technology like the Starbucks App. Now, the chain is taking another technological jump with details on new NFT features coming soon.
Starbucks' chief marketing officer Brady Brewer – along with advisor Adam Brotman, who has worked on previous digital initiatives for the chain – provided an outline on the idea of "creating the digital Third Place,” the term....