Customer engagement via mobile wallets has been a hot topic in recent years as marketers attempt to cash in on consumer expectations and deliver easy and convenient customer experiences.
Is the mobile wallet a burgeoning form of customer engagement and customer experience that is here to stay?
PunchTab wanted to find out the answer and recently released a fascinating report that examines customer experience with mobile wallets thus far, and consumer perceptions and expectations regarding this new payment option. PunchTab surveyed more....