Transamerica prides itself on truly listening to its customers, which sparks engagement and builds brand loyalty.
“It’s a necessity,” Rich King, Director, Customer Experience, Transamerica – Investments & Retirement Division, told Loyalty360. “If we don’t listen to customers and respond to their changing expectations, we make it too easy for them to go elsewhere to find what they are looking for. It’s understanding who we work for … the customer! It’s the relationship and the sum....