-Bling Nation Partners with Brookshire Grocery Co. to Bring Convenient Mobile Payment and Rewards Service to Mt. Pleasant Consumers-

MT. PLEASANT, Texas, Nov. 9, 2010Bling Nation today announced that Brookshire Grocery Co., one of the largest regional grocery chains operating in Texas, Louisiana and Arkansas, is bringing “Bling” to their customers in Mt. Pleasant, Texas as an introductory program. Customers will be able to securely and conveniently tap-and-pay for their purchases and earn bank rewards,  saving five percent with every transaction up to $100 with their BlingTags at both store locations operating under the banners of Brookshire‘s and Super 1 Foods.

“Bling Nation has had a large amount of community support and success in Mt. Pleasant, and now we can expand these capabilities to our customers,” said Tony Mize, Store Director of Brookshire‘s #16 in Mt. Pleasant.   “Through this introductory program, we are bringing the convenience of mobile payments for our busy customers to pay for groceries, while earning bank rewards with just one tap of their phone.”

Brookshire‘s and Super 1 Foods join dozens of businesses in Mt. Pleasant that are already part of Bling Nation. Customers with a checking account at local community banks, such as American National Bank and Guaranty Bond Bank,  can easily sign up and activate a BlingTag®, a quarter-sized microchip sticker that adheres to the back of their mobile phone at any Brookshire‘s store and at Bling Nation kiosks at select Brookshire‘s locations in Mt. Pleasant.  BlingTags do not store any personal information, offering more security than traditional plastic cards and reduce the risk of identity theft.   Each time a payment is made using a BlingTag, the consumer receives a transaction confirmation and account balance by text message, and loyalty rewards points are automatically tracked.

“Together with Brookshire‘s, we’re leading the way with mobile technologies that improve the customer shopping experience in store,” said Wences Casares,  founder and co-CEO of Bling Nation. “With our new in-store kiosks, it is easier than ever for consumers to sign up with Bling Nation and they can take advantage of the bank rewards programs with Brookshire‘s  and other local businesses, as well as feel good about investing in their local community.”

About Brookshire Grocery Co.

Since 1928 Brookshire Grocery Co. has operated on the principle of putting people first — customers and employees. Known for friendly service,  clean stores and strong community support, BGC operates 151 stores in three states — Texas, Louisiana and Arkansas — with three distribution centers and seven manufacturing facilities.  For more information visit brookshires.com and super1foods.com.

About Bling Nation

Bling Nation is a mobile platform that enables unique tap-and-connect capabilities with rich social media connectivity and cost-effective mobile payments at checkout.  Businesses receive super-charged loyalty programs with actionable analytics, helping them turn their best customers into Fans and their friends into new customers.  Bling Nation closes the loop between the online and offline customer experience at checkout.  For additional information, visit www.blingnation.com or follow us at www.twitter.com/blingnation. Join the tap-and-connect world of Bling Nation!

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