Record Bank uses SAS to manage, measure and analyze marketing campaigns
TERVUREN, BELGIUM (Nov. 09, 2010) – Record Bank, part of the ING Group and the third-biggest retail bank in Belgium, has chosen SAS Marketing Automation and SAS Digital Marketing from the leader in business analytics software and services, to bolster customer experience efforts with automated campaign processes and improved campaign effectiveness.
With SAS Marketing Automation, Record Bank will improve marketing efficiency by increasing monthly campaign executions and campaign ROI through a more effective means of targeting customers for each campaign.
“Until now, we’ve managed the process manually,” says Nathalie Schor, Head of Marketing & Communication at Record Bank. “We are confident that SAS will help us better retain existing customers and increase cross selling ratios by sending them relevant offers in a timelier manner.”
SAS Digital Marketing provides large-scale, multimedia messaging capabilities – including e-mail, mobile, RSS and Web – within single-channel or multichannel marketing campaigns. Record Bank can now communicate with customers in their preferred manner, an important step in providing excellent customer service.
With SAS already serving the risk management and asset and liability management needs of Record Bank, the addition of these marketing solutions completes the organization’s enterprise wide integrated analytical platform. The use of the SAS for asset and liability management for reporting on interest rate and liquidity gaps along with the capability of performing simulations and forecasting has helped Record Bank manage and reduce its earnings at risk (EaR).
About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .