It seems that everywhere you turn these days in the loyalty marketing world there are references to mobile and its positive impact on the customer experience.
Officials at Confirmit realize this all too well, which is one of the main reasons it launched Confirmit AskMe−a mobile survey application designed to address the ongoing challenge of survey participation. Confirmit AskMe allows participants to respond to surveys wherever and whenever it suits them–even without an Internet connection.
Loyalty360 caught up with Miguel....