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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
The retail space is nearly unrecognizable from what it was ten, even five years ago. The dawn of online shopping has thrust retailers of all sizes and specialties...Read More
According to a recent Accenture survey, 78 percent of U.S. consumers are retracting from loyalty programs. Hibbett’s program started off strong, quickly...Read More
Given the historic nature of the banking industry, many organizations within the vertical are locked into a brand tradition that is decades, often even centuries...Read More
Agility is among the most valuable traits a company can possess in designing and operating a loyalty program, yet many organizations are falling behind in this...Read More
While loyalty program membership is up, consumer engagement with these loyalty programs is almost undoubtedly in a decline. This is due in large part thanks to...Read More
While loyalty programs undoubtedly generate significant value, quantifying value and forecasting the future outlook in financial terms can be difficult. Predicting...Read More
The terms “sophistication” and “advanced” are most often associated with the software and technology industry. But that should not...Read More
Two large barriers hinder many brands from truly understanding and motivating their existing customers to grow: customer intelligence and customer engagement. In...Read More
In order to accomplish all the tasks that modern life demands a safe and reliable vehicle is absolutely essential for most people. Proper car care and auto...Read More
Not many banks have a reputation for being exceptionally forward thinking. But as a brand that openly expresses “a passion for what is possible,&rdquo...Read More
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