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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Sleep Number is a long purchase cycle business, which is non-traditional for most loyalty program brands. However, loyalty and engagement is not a new concept for the...Read More
In this session brands will learn about how customer data is driving change in the grocery/CPG arena. No longer is “mass only” the fashion or...Read More
Much has been said about the importance of engaging customers via new mediums. What often falls by the wayside in these discussions, however, is how these new...Read More
In today’s loyalty landscape, personalization is nothing short of a requirement. Customers demand a 1:1 experience in every interaction with brands, and a one...Read More
As marketers, we know it’s difficult to keep up with customer expectations and the constant evolution of mobile channels in which they prefer to communicate...Read More
While the idea of rewarding consumers for engaging with brands beyond purchase isn't new today, it hasn't been universally adopted, leaving an important...Read More
Horseracing has been an established tradition in the U.S. for more than a century. The sport is currently enjoying a resurgence in popularity, in part due to an...Read More
U.S. consumers hold 3.3 billion memberships in customer loyalty programs. Whether you are a leading financial institution, a small retail shop or a global company, there is one common key to...Read More
To true leaders in the space, customer experience is more than just icing on the cake; it’s a crucial part of the organization’s value proposition. In...Read More
Identifying a challenge in the customer loyalty space can often be as valuable, if not more so, than solving one. Many brands find themselves stagnant simply due to...Read More
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