Conference Presentations

Conference Year

Creating Super Hero Fans Through Targeted, Personalized Experiences

Jun 07, 2016

Ryan Munoz, Wizard World; Brad Marg,Clutch

Wizard World, the producer of Comic Cons events across the nation, wants to better understand and motivate their already devoted yet fragmented fan base.The pop...Read More
Next Generation Loyalty: The Journey of Citi ThankYou Rewards To Achieve Heightened Engagement and Personalization Within an Increasingly Digital World

Jun 07, 2016

Mary Hines Droesch,CitiBank

Since 2004, Citi ThankYou Rewards has offered Citi cardmembers earning power across the entire banking relationship – from personal and corporate credit card...Read More
The Narrative Arc of Church’s Chicken: Digital Customer Engagement Through the Magic of Video-based Storytelling

Jun 07, 2016

Mark Snyder,Church's Chicken

There is a growing customer engagement trend that is undoubtedly moving toward digital and away from the static activation of an idea. In this respect, many...Read More
A Social Media Remote Control For Loyalty

Jun 07, 2016

Lindsay McCann, Columbia; Chris Teso,Chirpify

97% of loyalty programs reward participants for spend. Yet, 84% of consumers said they would spend more with companies that reward activities other than spending. Loyalty...Read More
Operationalizing Customer Feedback to Take a Modern Approach to Customer Engagement at Activision

Jun 07, 2016

Jen Maldonado,Activision

Activision is one of the most enduring brands in the video game industry. With a history that goes back to designing games for the Atari 2600, the company...Read More

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Six Flags Plans $1 Billion Investment to Elevate Customer Experience

Maker’s Mark Announces Winter Wheat Wonderland Holiday Pop-Up Experience in NYC

Nordstrom Enhances the Customer Experience and Engagement for Shoppers With Refreshed App and Holida

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Top Posts

Six Flags Plans $1 Billion Investment to Elevate Customer Experience

Maker’s Mark Announces Winter Wheat Wonderland Holiday Pop-Up Experience in NYC

Nordstrom Enhances the Customer Experience and Engagement for Shoppers With Refreshed App and Holida