Conference Presentations

Wizard World, the producer of Comic Cons events across the nation, wants to better understand and motivate their already devoted yet fragmented fan base.The pop...Read More

Since 2004, Citi ThankYou Rewards has offered Citi cardmembers earning power across the entire banking relationship – from personal and corporate credit card...Read More

There is a growing customer engagement trend that is undoubtedly moving toward digital and away from the static activation of an idea. In this respect, many...Read More

97% of loyalty programs reward participants for spend. Yet, 84% of consumers said they would spend more with companies that reward activities other than spending. Loyalty...Read More

Activision is one of the most enduring brands in the video game industry. With a history that goes back to designing games for the Atari 2600, the company...Read More