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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Wizard World, the producer of Comic Cons events across the nation, wants to better understand and motivate their already devoted yet fragmented fan base.The pop...Read More
Since 2004, Citi ThankYou Rewards has offered Citi cardmembers earning power across the entire banking relationship – from personal and corporate credit card...Read More
There is a growing customer engagement trend that is undoubtedly moving toward digital and away from the static activation of an idea. In this respect, many...Read More
97% of loyalty programs reward participants for spend. Yet, 84% of consumers said they would spend more with companies that reward activities other than spending. Loyalty...Read More
Activision is one of the most enduring brands in the video game industry. With a history that goes back to designing games for the Atari 2600, the company...Read More
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