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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
Join Bond and CIBC to gain a better understanding of what it takes to transform your CX.If you’re responsible for loyalty, customer experience or customer...Read More
As modern marketing and customer experience disciplines become more advanced, our measurement must follow suit—yet traditional loyalty metrics leave gaping...Read More
Digital transformation is a phrase that is often thrown around by companies across all verticals, but rarely is it fully understood and executed. Simply defining and...Read More
Sleep Number is a long purchase cycle business, which is non-traditional for most loyalty program brands. However, loyalty and engagement is not a new concept for the...Read More
In this session brands will learn about how customer data is driving change in the grocery/CPG arena. No longer is “mass only” the fashion or...Read More
Much has been said about the importance of engaging customers via new mediums. What often falls by the wayside in these discussions, however, is how these new...Read More
In today’s loyalty landscape, personalization is nothing short of a requirement. Customers demand a 1:1 experience in every interaction with brands, and a one...Read More
As marketers, we know it’s difficult to keep up with customer expectations and the constant evolution of mobile channels in which they prefer to communicate...Read More
While the idea of rewarding consumers for engaging with brands beyond purchase isn't new today, it hasn't been universally adopted, leaving an important...Read More
Horseracing has been an established tradition in the U.S. for more than a century. The sport is currently enjoying a resurgence in popularity, in part due to an...Read More
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