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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
24 Hour Fitness wanted to find new ways to deepen relationships with existing customers and drive the usage of new services and tools such as the mobile app. 24...Read More
The only way to drive customer engagement is to ensure a seamless and personalized omni-channel experience across the entire journey. Your customer doesn’t...Read More
The writing has been on the wall for years: the previously distinct disciplines of marketing and experience design are colliding. In times past, companies relied on...Read More
Similar to how the desktop era shifted consumer’s approach to everyday tasks almost 30 years ago, more recently mobile has drastically changed the way users...Read More
As marketers at Old Chicago Pizza & Taproom approached the development of the company’s loyalty initiative, it knew that its product—pizza and...Read More
The climate for e-commerce is at its strongest point in years, with giants like Amazon leading the charge. While the space continues to thrive, however, it has also...Read More
Join SVP of Marketing Communications Lori Medici and Justin Roisman, loyalty program manager, as they discuss the passion and commitment Perry Ellis has for their...Read More
A prominent challenge in the age of e-commerce is ensuring that every customer receives an exceptional experience, while remaining hands-off enough to avoid...Read More
Today's consumer is “perpetually connected “and is demanding of brands to create real-time, meaningful moments that make it easy for them to engage...Read More
In today’s competitive marketing landscape, brands must move beyond transactional loyalty as the traditional “spend-and-earn” model has become...Read More
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