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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
There is a realization from marketers today that personalization and sanguine data sets driven by effective data process is tables stakes in the marketing...Read More
Highly engaged customers get more value from your product or service and...Read More
Consumer behavior continues to evolve driven by the digital transformation. Consumer expectations are high and how organizations engage can either injure or...Read More
This session, moderated by Mark Johnson, will cover vital topics from the Executive Perspectives series with the Baesman Insights & Marketing team. The...Read More
Personalizing experiences for loyalty members to create emotional connections is the ultimate goal for loyalty marketers. As advancements in loyalty strategy and...Read More
Loyalty programs are built on trust. Fraud can take it all away quickly, leaving long-lasting damage in its wake. A Maritz Motivation Solutions study validates these...Read More
One challenge faced by large chains is creating a unique presence in the communities they serve. Firehouse Subs, for example, consists of over 1,100 locations...Read More
For most brands, building emotional connection with customers is aspirational, and often a goal that the organization falls short of achieving. In this presentation we...Read More
Watch any news channel for longer than 10 minutes, and you’re nearly guaranteed to be faced with topics regarding data privacy, and its erosion in the face...Read More
Advantage/EZ Rental (AEz) and their loyalty agency, Persuade partnered together on April 2nd, 2018 to launch the first rental car loyalty program that allows their...Read More
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