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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.
For most brands, building emotional connection with customers is aspirational, and often a goal that the organization falls short of achieving. In this presentation we...Read More
Watch any news channel for longer than 10 minutes, and you’re nearly guaranteed to be faced with topics regarding data privacy, and its erosion in the face...Read More
Advantage/EZ Rental (AEz) and their loyalty agency, Persuade partnered together on April 2nd, 2018 to launch the first rental car loyalty program that allows their...Read More
24 Hour Fitness wanted to find new ways to deepen relationships with existing customers and drive the usage of new services and tools such as the mobile app. 24...Read More
The only way to drive customer engagement is to ensure a seamless and personalized omni-channel experience across the entire journey. Your customer doesn’t...Read More
The writing has been on the wall for years: the previously distinct disciplines of marketing and experience design are colliding. In times past, companies relied on...Read More
Similar to how the desktop era shifted consumer’s approach to everyday tasks almost 30 years ago, more recently mobile has drastically changed the way users...Read More
As marketers at Old Chicago Pizza & Taproom approached the development of the company’s loyalty initiative, it knew that its product—pizza and...Read More
The climate for e-commerce is at its strongest point in years, with giants like Amazon leading the charge. While the space continues to thrive, however, it has also...Read More
Join SVP of Marketing Communications Lori Medici and Justin Roisman, loyalty program manager, as they discuss the passion and commitment Perry Ellis has for their...Read More
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