PunchTab, the leading omni-channel engagement and insights platform, today released a new study on consumer sentiment related to retailer mobile tracking. More than 1,100 consumers participated in the study, which reveals the top consumer concerns for the marketing tactic, which uses mobile devices’ GPS to track their location and offer relevant, real-time information and offers based on that information.
The report also reveals the types of retailers where consumers perceive mobile tracking as beneficial, as well as ways for....