Study shows consumers prefer combination of digital and traditional loyalty options
NASHVILLE, Tenn. (July 23, 2014) -- Adding a touch of digital to the traditional appears to be the best way for businesses to engage loyal customers.
According to a new study by TechnologyAdvice, customer loyalty program users are 59 percent more likely to subscribe to a program that offers a smartphone app. While those findings are in line with the continuing shift to mobile devices in everyday life, the study also revealed the majority of consumers....