There is considerable buzz around chatbots in the current customer loyalty industry. But, why is that the case? What factors have conspired to bring this topic to the forefront?
Josh Jacobs, President, Kik Services, attempted to bring some clarity to this theme during a session at the recent Forrester CXSF Conference.
“I think the answer to that with mobile, first and foremost, we’re reaching a tipping point where the vast majority of computing is happening in mobile environments,” Jacobs said. “Chat has been....