Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Manage MarTech- Interview by Scott Brinker of Chiefmartec

Liam O'Connor , PK | October 03 2016

Over the past several months, Scott Brinker of Chiefmartec and Lenati collaborated on a qualitative research study of how senior marketers — executives from start-ups to Fortune 500 enterprises.

A Five Star Experience Shouldn't End With Checkout

Karen Fields | September 29 2016

Having worked in the hospitality industry over the last 10 years, I’ve been lucky to have stayed in some wonderful hotels − from Ritz Carlton to Four Seasons to Kimpton. As expected, the.

Why Showing Gratitude in Your Marketing Efforts Matters

Kara Trivunovic | September 29 2016

We should be gracious each and every day, but last week on World Gratitude Day or International Day of Peace it became more apparent as to why evoking kindness matters. While the International Day of.

How Retailers Can Win the Battle for Holiday E-commerce Sales

Kevin Ma , Signal | September 28 2016

The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3.

Let's Get Personal: Online Travel Agents

Ben Gaddis , T3 | September 27 2016

Long gone are the days of walking into your local travel agent’s office. Today, brick and mortar agencies have been replaced with online travel agents (OTAs), price comparison engines that are.

Engage Customers Personally While Maintaining Privacy and Trust

Nick Rudd | September 22 2016

This article originally appeared in CX Network on September 14, 2016.Customer experience is increasingly becoming a data science in itself. As customer interactions become more and more digital, .

The Presence & Prevalence of Mobile Loyalty in Retail (Infographic)

Carly Rotatori | September 20 2016

Our previous research has revealed that retail is one of the most popular app categories and receiving offers and rewards for being a loyal customer is one of the most popular app features..

The 3 sectors that struck gold in Loyalty Programs!

Sairaj Kalekar , Snipp | September 20 2016

Customer loyalty programs today are transforming, offering an unmatchable experience for consumers across the point of sale with the use of smartphones, Internet and mobile channels. Gone are the.

Five Loyalty Lessons From Pokémon Go

Geoff Smith , CrowdTwist | September 19 2016

Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks.

Reimagining an Industry-Leading Retail Loyalty Program

The Aimia Team | September 15 2016

While many retailers have developed successful loyalty programs, most overlook the opportunity to strongly differentiate from their competitors through loyalty. Today, Aimia is partnered with an.

iOS 10: What it means for email marketing

Pamela McAtee | September 14 2016

With the recent release of iOS 10 comes a new “feature” to the native mail app – a grey bar at the top of every email that tells consumers if an email message is from a mailing list.

Four Reasons Why Marketers Need a Cross-Device Strategy

Kathy Menis , Signal | September 14 2016

Let’s declare once and for all that “the year of mobile” is dead. Mobile is now where U.S. adults spend the majority of their digital time–and over 60% of their time with.

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