Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Loyalty Analytics: How to Measure and Improve Retention

The Baesman Team , Baesman | September 14 2026

Customer loyalty analytics helps brands understand which customers stay engaged, what drives repeat purchases, and where retention strategies are falling short. By tracking the right customer.

Strengthening B2B Payment Authentication Against Advanced Fraud

, FIS Global | September 08 2026

Key takeawaysB2B payment fraud is rising as legacy, manual processes create more openings for attacks such as social engineering, deepfakes and account takeover.AI, biometrics and risk-based controls.

Evaluating Hotel Loyalty Programs: An Industry Perspective

Reza Javanian, Talon.One , Talon.One | September 10 2026

Hotel loyalty programs have never been bigger. Marriott Bonvoy and Hilton Honors rank among the largest programs in the world, and IHG One Rewards recently crossed 160 million.

Loyalty / Rewards Programs

Leadership Alignment: The Catalyst for Momentum and Clarity

The Bond Brand Loyalty Team , Bond Brand Loyalty | September 11 2026

Most organizations don’t have a strategy problem. They have an alignment problem. Companies experience constant change. Change in technology. Change in resourcing and span.

Employee Engagement/Training

How Leading Ag Companies Are Winning Farmer Loyalty Without Cash-Back Rebates

The CarltonOne Team , CarltonOne Engagement | September 09 2026

For years, the loyalty math in agriculture was simple: offer 3 to 5% cash back, match what your competitors are doing, and call it a program. And it worked... until it didn't.Today, every major.

Choosing The Best Gas & Fuel Loyalty Program: The Buyer's Guide

Reza Javanian, Talon.One , Talon.One | August 26 2026

Two out of three American drivers with a gas or diesel vehicle are already enrolled in at least one fuel loyalty program, according to YouGov's August 2025 research. That saturation is the.

Loyalty / Rewards Programs

Why the Best Loyalty Programs Are Starting to Feel Less Like Loyalty Programs

Eileen Peacock, SVP General Manager, U.S., Valuedynamx , Valuedynamx | August 17 2026

Customers join loyalty programs for the value. But it takes more than a competitive points per dollar or percentage cashback to prove value to today’s customers. Of course, those things still.

Loyalty / Rewards Programs

Customer Loyalty Strategies: How Leading Brands Build Long-Term Relationships

The Baesman Team , Baesman | September 02 2026

Customer loyalty strategies help brands increase retention, strengthen repeat purchase behavior, and improve long-term customer value through personalized and connected experiences. Today’s.

Cheat Code For Loyalty Cards – Integrated Personalization and Point-of-Sale Rewards

The FIS Team , FIS Global | August 25 2026

Key takeawaysCredit card loyalty programs still drive card choice, but traditional catalog offerings are losing relevance fast as consumers expect more flexible, immediate value from their loyalty.