The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3%, slightly more than last year’s upwards trend of 2.1%. However, the more important statistic is the dramatic 17.2% growth in e-commerce sales expected this holiday season compared to 2015.
As gift buyers shift to digital channels in ever larger numbers, retailers will need to work harder to win....