Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated audiences, positively influenced mental health...Read More

The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best” customers—their VIPs. Brands cherish customers who love them and want to talk about them. They...Read More

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.  ...Read More

Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is through multichannel loyalty and engagement programs...Read More

Niantic and Nintendo’s Pokémon Go hasn’t even finished rolling out internationally yet, but already it is making a significant impact on consumers and brands. In just a matter of weeks, the augmented reality mobile game has captivated audiences, positively influenced mental health...Read More

The definition of “middle of the road” refers to attitude or action rather than quantity. When we talk about customer loyalty, brands tend to focus heavily on their “best” customers—their VIPs. Brands cherish customers who love them and want to talk about them. They...Read More

Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that could be a future cost to the business.  ...Read More

Loyalty is changing rapidly and becoming far more crucial to brands. According to Forrester, 82 percent of global marketers are making loyalty a top priority in the next year. The only way to achieve true loyalty in today’s environment is through multichannel loyalty and engagement programs...Read More