Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Learn From Our Favorite 2025 Campaigns Like “Spotify Wrapped”

Nate Wardwell, Hightouch , Hightouch | January 09 2026

Get inspired by brands that shared usage with their customers this year to deepen loyalty and engagement.It’s December, so you know what that means: It’s Spotify Wrapped season. (And.

How Loyalty Programs Can Increase Perceived Value Without Increasing Reward Cost

The Switchfly Team , Switchfly | August 21 2026

Every loyalty program manager has faced the same fundamental tension: the spreadsheet says one thing, but customer behavior tells an entirely different story.A reward that costs the business twenty.

Loyalty / Rewards Programs

Cheat Code For Loyalty Cards – Integrated Personalization and Point-of-Sale Rewards

The FIS Team , FIS Global | August 25 2026

Key takeawaysCredit card loyalty programs still drive card choice, but traditional catalog offerings are losing relevance fast as consumers expect more flexible, immediate value from their loyalty.

Choosing The Best Gas & Fuel Loyalty Program: The Buyer's Guide

Reza Javanian, Talon.One , Talon.One | August 26 2026

Two out of three American drivers with a gas or diesel vehicle are already enrolled in at least one fuel loyalty program, according to YouGov's August 2025 research. That saturation is the.

Loyalty / Rewards Programs

Customer Journey Automation: How to Automate Every Stage of the Lifecycle

The Braze Team , Braze | August 20 2026

Customer journey automation connects behavioral data to messaging logic. It takes you from automating one or two points of interaction, like onboarding or delivery information and plots the entire.

CX (Customer Experience)

Loyalty Program Trends: What's Changing and Why

Lena Kleinwechter, Talon.One , Talon.One | August 19 2026

Loyalty programs now change how people spend, not only whether they come back. The Deloitte 2025 survey found that 72% of members are more likely to spend with their preferred brand because.

Loyalty / Rewards Programs

The Rise of the “Continuous Client”: Why Enterprise Customers Must Adapt to AI‑Speed Delivery

Rob Tedesco Sudarshan Vig Brenna Stein, Bounteous , Bounteous | August 24 2026

For years, enterprise software delivery followed a predictable pattern: gather requirements, prioritize features, wait for engineering, review the output, repeat. The process wasn’t always.

Loyalty / Rewards Programs

How Gen Z is Using Digital to Change Sports Fandom (Straight from Gen Z)

Cierra Gee, Bounteous , Bounteous | January 08 2026

Sports fandom isn’t dead – it's just different. To Gen Z, being a fan doesn’t mean sitting in front of a TV and learning chants anymore. They're still deeply connected to.

How to Evaluate an Employee Rewards and Recognition Platform: A Buyer’s Guide

The CarltonOne Team , CarltonOne Engagement | September 01 2026

The market for employee rewards and recognition platforms has matured a lot over the past few years, but that doesn't make the buying decision any easier. If anything, more options means more.