Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty in Morocco: Why the Most Loyal Consumers in the World Deserve Better Programs

Hiba Soury, Capillary Technologies , Capillary Technologies | May 18 2026

I currently work at Capillary Technologies, which powers some of the loyalty programs mentioned in this article.I grew up in Morocco. And like most Moroccans, I had what you might call a loyalty.

Loyalty / Rewards Programs

Recognition Loyalty Digital vs. Physical Rewards: What Gets Redeemed Where, and Why

The CarltonOne Team , CarltonOne Engagement | May 15 2026

If you asked a room full of rewards professionals whether digital or physical rewards perform better, you'd get a dozen different answers. And they'd all be right, depending on where in the.

Loyalty / Rewards Programs

Building Customer Loyalty: Data-Driven Strategies for Long-Term Success

The Baesman Team , Baesman | May 14 2026

Customer loyalty isn’t built by chance—it’s built intentionally through a deep understanding of customer behavior, preferences, and purchasing patterns. The brands that consistently.

Loyalty / Rewards Programs

How to Improve Employee Engagement Across Diverse Work Environments

The ITA Group Team , ITA Group | May 13 2026

Each organization is set up differently.Many businesses mandate in-office work with occasional work-from-home days. Managers need to balance remote and hybrid employees but host an annual in-person.

Employee Engagement/Training

Structuring Multi-Product Financial Loyalty Programs with Travel Rewards

The Switchfly Team , Switchfly | May 12 2026

Financial institutions have long struggled to unify loyalty programs across product lines. Credit card rewards operate independently from checking incentives, savings bonuses, mortgage relationships,.

Loyalty / Rewards Programs

How Gen Z Is Reshaping Expectations Around Recognition

The CarltonOne Team , CarltonOne Engagement | May 11 2026

Every generation brings new expectations to the workplace. But Gen Z (the cohort born roughly between 1997 and 2012) is entering the workforce at a unique moment: post-pandemic, digitally native, and.

The AI Roadmap For Modern Loyalty Programs

The CORA Loyalty Team , CORA Loyalty | May 08 2026

Many brands believe the immediate impact of generative AI will be on copywriting - a new engine for email subject lines and personalized offers. This expectation, while valid, really is more table.

Loyalty / Rewards Programs

Rebates 2.0: From Paper to Real-Time

The Group O Team , Group O | May 07 2026

2026 Incentive Strategy Roadmap — Mile 3For decades, rebates have been one of the most powerful—and most frustrating—tools in the incentive marketer’s playbook. They drive.

CX (Customer Experience)

USD 72.48B by 2035 Signals a Shift: Loyalty Is Becoming Enterprise Infrastructure

Jim Sturm, Capillary Technlogies , Capillary Technologies | May 06 2026

In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing.

Loyalty / Rewards Programs

Designing Airline Loyalty Strategies Beyond Peak Travel Seasons

The Switchfly Team , Switchfly | May 05 2026

The summer rush subsides. Holiday bookings taper off. Load factors soften. And suddenly, the airline loyalty program that hummed with activity during peak travel months falls quiet.For airline.

Loyalty / Rewards Programs

Loyalty By Design for Channel Incentives & B2B Loyalty

The Maritz Team , Maritz | May 04 2026

Bigger incentives aren’t the answer—better design is. Loyalty by Design shows how the loyalty layers (rational, behavioral, emotional) and the levers (Points, Progress, Prompts, Prestige).

Loyalty / Rewards Programs

The Psychology of Choice: Why Reward Selection Matters

The CarltonOne Team , CarltonOne Engagement | May 01 2026

Here's a question that doesn't get asked often enough: does it matter whether employees choose their own rewards?The instinct for many organizations is to standardize. Pick a gift card. Send.

CX (Customer Experience)

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