In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing at a CAGR of 24 percent. (Source)
Most headlines will frame this as momentum.
It is more accurate to read it as reclassification.
Markets do not compound at this rate for a decade because buyers want marginal upgrades. They grow like this when what is being purchased fundamentally....