Every generation brings new expectations to the workplace. But Gen Z (the cohort born roughly between 1997 and 2012) is entering the workforce at a unique moment: post-pandemic, digitally native, and with a fundamentally different relationship to work than the generations before them.
For organizations running recognition and rewards programs, this isn't just a demographic footnote. It's a signal that the playbooks built for Boomers, Gen X, and even Millennials may need rethinking....