Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Yin and Yang of Loyalty Program Design

Chris Barnett | November 01 2017

While celebrity meet-ups and amazing freebies garner buzz, it’s a balanced approach, pairing both emotional and rational benefits, that wins long-term customer loyalty. Emotional brand.

Loyalty / Rewards Programs

How to Engage Out-of-Market Customers

Alex Hill | October 31 2017

Being a sports fan is emotional. As the team goes, so goes its fans. Fans want to know all about the players and everything that’s happening and receive updates as they happen, so they can feel.

Do you have the right ingredients for Customer Experience (CX) success?

Morana Bakula , Bond Brand Loyalty | October 26 2017

A customer obsessed culture is the core ingredient to CX success – but cultural change can be a daunting and difficult journey. You know you’re on the right cutstomer centric path when.

All Research Incentives Are Not Created Equal

The Virtual Incentives Team , Virtual Incentives | October 26 2017

Smart incentives are never one-size-fits-all. Align your rewards with what survey participants want, and you’ll attract the best respondents. As a market researcher, you know incentives boost.

Loyalty / Rewards Programs

Going Back to Basics to Build Five-Star Loyalty Programs

The Xenial Team , Xenial | October 25 2017

Loyalty[1]: faithful adherence; faithfulness to commitments or obligations As a business owner, manager, or marketer, you want your customers to be loyal: to choose you over a competitor, and to.

Loyalty / Rewards Programs

How to Use Mobile Coupons to Gain an Edge

Dan Slavin , CodeBroker | October 24 2017

People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed.

10 Common Pitfalls of Loyalty Program Design

Richard Schenker , Bond Brand Loyalty | October 23 2017

Loyalty Programs are critical to fostering effective Customer Engagement strategies for brands. They enable Customer acquisition, onboarding, engagement, retention, and even win back a brand’s.

Loyalty / Rewards Programs

Year-End Bonuses: Give Employees What They Actually Want

The Virtual Incentives Team , Virtual Incentives | October 23 2017

It’s almost the end of the year — so what’s the best kind of gift to give your employees? Here are some pointers. Most employees look forward to a bonus or some display of.

Employee Engagement/Training

Leveraging Experiences, Not Just Rewards, to Build a Better Loyalty Program

Gilbert Bailey , Xenial | October 20 2017

When you consider the current state of customer engagement and loyalty and where it’s headed, it appears that retaining customers is only going to become more difficult. Why? For one thing.

CX (Customer Experience)

Should Your Loyalty Program Have its Own Brand?

John Jarvis | October 19 2017

Well, here’s the obvious answer: it depends. Over the past 24 years, The Lacek Group (TLG) has designed, built, and managed dozens of loyalty programs for airlines, cruise lines, car.

The Right Way to Run a Rewards Program

The Virtual Incentives Team , Virtual Incentives | October 18 2017

Choosing the right gift card is just the beginning. We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of.

Loyalty / Rewards Programs

Everyone Agrees, So Why Are We Not Customer Centric?

Lior Arussy , Strativity Group | October 11 2017

You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you.

Displaying results 2197-2208 (of 2491)

|< < 180 - 181 - 182 - 183 - 184 - 185 - 186 - 187 - 188 - 189 > >|