Nov 01 2017 | Loyalty Management: Articles
When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others.
Luxury product makers invest significant funds to create the allure and illusion associated with their...Read More
Oct 11 2017 | Loyalty Today
You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you conducted a cross-functional journey mapping session resulting in a beautiful rendition of the complex...Read More
Sep 28 2017 | Loyalty Today
Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then ask them how many of those ideas have been implemented in the organization. Better yet, how many...Read More
Sep 20 2017 | Loyalty Today
It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to conduct business at their own pace and preferred location. They cut the strings that bound customers...Read More
Oct 11 2017
You did everything by the book. You attended Forrester’s conferences about customer experience, you joined the trade association and read countless books and reports on the topic. Then you conducted a cross-functional journey mapping session resulting in a beautiful rendition of the complex...Read More
Sep 28 2017
Here is a simple exercise. Go to your Business Analytics team or Market Intelligence Director, and ask them how many ideas or improvements their research work has produced in the last 36 months. Then ask them how many of those ideas have been implemented in the organization. Better yet, how many...Read More
Sep 20 2017
It was the one question they forgot to ask. The bank designed a complete digital transformation that included sophisticated mobile and digital self-service platforms, which empowered employees to conduct business at their own pace and preferred location. They cut the strings that bound customers...Read More
Nov 01 2017
When a customer purchases a luxury product, they seek the exclusivity and timelessness of refined craftsmanship. They are willing to pay a premium price for a privilege not available to others.
Luxury product makers invest significant funds to create the allure and illusion associated with their...Read More