Description


Xenial, Inc., a Global Payments Company, serves merchants with a range of leading customer engagement and commerce technology solutions. More than 100,000 merchant locations rely on the Xenial(TM) Customer Engagement platform in their marketing automation programs. Xenial Customer Engagement helps these merchants understand – and engage effectively with – their existing customers and acquire new ones. Xenial Customer Engagement solutions include business-to-consumer customer relationship management (Xenial CRM), Xenial Analytics, Xenial Email campaign management, Xenial Gift card, rewards, and stored value, and Xenial Reputation Management social media engagement. 

Xenial is its own person now, but it was originally the brainchild of Heartland Commerce, one of the largest enterprise POS providers in the U.S. How large exactly? Well, they currently own 19% of the restaurant POS market. That's over 135,000 locations for some of the biggest names in fast casual dining. They also have 20 years of experience providing five different POS systems to all sorts of restaurants and retail businesses: Heartland XPIENT, pcAmerica, Dinerware, LiquorPOS(R), and Digital Dining. Heartland has approximately 19 percent share of the entire U.S. restaurant market, including close to 26 percent share of table service restaurants according to CHD Expert. It also has 11 of the 25 top QSR and Fast Casual restaurant brands as customers.

Testimonials


Deric Rosenbaum
President, Franchise Consulting & Services Corp.
Groucho's Deli

We appreciate the people we work with at Xenial. They are resourceful and responsive. And they have always been willing to roll up their sleeves and work with us to accomplish our goals.

--Deric Rosenbaum, President, Franchise Consulting & Services Corp.

Deric Rosenbaum
President, Franchise Consulting & Services Corp.
Groucho's Deli

As a technology partner, Xenial has been instrumental in helping Groucho’s achieve our technology vision, what I call ‘franchise in a box. For a franchise system our size, and even among some of the bigger names in quick serve/fast casual, we have enviable data insights and some of the best-in-class technology.

--Deric Rosenbaum, President, Franchise Consulting & Services Corp.

John Merola
Director of Digital Marketing and Ecommerce
B & R Sports

The social media reputation management tool in Xenial Analytics with Customer Intelligence will give B & R Sports our much-needed unified brand ‘voice’ across our 23 online sites. Plus, I’ll consolidate reviews from all 23 online sites into a single dashboard, and I can’t wait.

--John Merola, Director of Digital Marketing and Ecommerce

John Merola
Director of Digital Marketing and Ecommerce
B & R Sports

I only have time for simple when it comes to marketing and the tools I use. Xenial Analytics with Email Marketing helps us capture a snapshot of our marketing without having to dig very far. I like opening a simple dashboard with graphs and numbers that let us compare today's trends with yesterday or one week ago, or see whether our marketing efforts brought in sales from new or returning customers. And I don't need a business analyst or database expert to get this information. It’s at my fingertips.

--John Merola, Director of Digital Marketing and Ecommerce

John Merola
Director of Digital Marketing and Ecommerce
B & R Sports

By using Xenial Analytics with Email Marketing to send our coupons, when a customer with one of our coupons in Google Pay passes by one of our stores, they get a notification that there's a coupon waiting for them to use. Save to Google Pay is a powerful way to stay top of mind. Then, when customers come into the store, rather than having to dig through their email inbox to find the coupon, they can pull up Google Pay on their phone to use it. I find that customers love this convenience. I haven’t seen this capability in any of the competing email marketing tools.

--John Merola, Director of Digital Marketing and Ecommerce


Brian Bojanowski, Owner, Twisted Italian

"Communicating with my customers through email is an important marketing strategy for my business, and Heartland Email Marketing is a great tool."

--Brian Bojanowski, Owner, Twisted Italian

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