People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed. While paper coupons are in decline, online and mobile coupons are growing more and more popular by the...Read More

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in your...Read More

When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take...Read More

We use our smartphones for all kinds of activities nowadays from shopping to banking, so it makes sense that there’s a growing consumer demand for mobile loyalty programs. When we surveyed 1,207 U.S. consumers for the CodeBroker Mobile Loyalty Study, 43% reported that carrying cards and...Read More

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in your...Read More

In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs.Here are the highlights:Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials.Mobile is a platform with several...Read More

Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: Engagement – How do we get our loyalty program members more engaged?Millennials – What can we do to attract more millennials?Contact Strategy – How can we employ the...Read More

People love to use coupons. As many as 92% of Americans used a coupon in the last year, according to PRRI. Coupons encourage people to shop, but most coupons that are issued still go unredeemed. While paper coupons are in decline, online and mobile coupons are growing more and more popular by the...Read More

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in your...Read More

When it comes to brands, consumers have far too many buying choices. They have come to expect having this array of choices and that means their loyalty to your particular brand depends in large part, ironically, to providing customers with many choices – that is, several ways to take...Read More

We use our smartphones for all kinds of activities nowadays from shopping to banking, so it makes sense that there’s a growing consumer demand for mobile loyalty programs. When we surveyed 1,207 U.S. consumers for the CodeBroker Mobile Loyalty Study, 43% reported that carrying cards and...Read More

In my last post, I wrote about the need for marketers to take an omnichannel approach to mobile loyalty programs.Here are the highlights:Loyalty marketers are turning to mobile to sign up members, to get members more engaged, and to attract millennials.Mobile is a platform with several...Read More

Three common challenges consistently rise to the top when we at CodeBroker speak with loyalty marketers: Engagement – How do we get our loyalty program members more engaged?Millennials – What can we do to attract more millennials?Contact Strategy – How can we employ the...Read More

The holiday season is the biggest time of the year for retailers and can account for as much as 30% or more of a retailer’s annual sales, according to the National Retail Federation. It’s the perfect time of the year to roll out mobile coupons and create a sense of urgency in your...Read More