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Supplier-Contributed Research

 

Supplier-contributed research brings forward insights, expertise, and perspective directly from our member community. These pieces showcase how leading brands and suppliers are approaching customer loyalty, sharing learnings that help advance the broader industry.

Implementing Tokenization Is Simpler Than You Think
Implementing Tokenization Is Simpler Than You Think
  • Bruce Dragt, First Data and Rob McMillon, The Security Division of EMC
  • August 24 2010
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Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders
Enterprise Feedback Management: The Best Practices of Customer Loyalty Leaders
  • Vovici
  • August 12 2010
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Payment Strategies for eCommerce Growth
Payment Strategies for eCommerce Growth
  • Phil Levy, Vice President, eCommerce Solutions - First Data
  • August 10 2010
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Competing On Customer Intelligence
Competing On Customer Intelligence
  • SAS
  • July 14 2010
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Implementing and Measuring a Customer Centricity Framework
Implementing and Measuring a Customer Centricity Framework
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First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs
  • Stuart Kiefer, Vice President, Loyalty at First Data
  • March 18 2010
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7 Email Campaigns To Make Your Loyalty Program Matter More to Members
7 Email Campaigns To Make Your Loyalty Program Matter More to Members
  • Reid Sorenson & Julie Leicester, Aimia
  • October 18 2015
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How to Use Data Analytics to Move Customer Loyalty
How to Use Data Analytics to Move Customer Loyalty
  • Cogensia Team
  • October 15 2015
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6 Factors for Choosing Digital Marketing Tools
6 Factors for Choosing Digital Marketing Tools
  • Kentico Software
  • October 13 2015
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The Road to Rewards
The Road to Rewards
  • Fuel Rewards Team
  • September 18 2015
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Demystifying Brand Loyalty Among Baby Boomers
Demystifying Brand Loyalty Among Baby Boomers
  • Crowdtwist Team
  • September 15 2015
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Strategic Loyalty: Time to Start at the Top, Not the Bottom
Strategic Loyalty: Time to Start at the Top, Not the Bottom
  • Manu Sarna, Vice President, Loyalty Strategy and Analytics, Aimia
  • September 09 2015
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