Industry Contributed Research

THE CHALLENGES FACED BY TODAY’S MAGAZINE INDUSTRY, AND HOW PERSONALIZATION AND RELEVANCE COULD SAVE THE DAYThe publishing world is a mixed bag of news and headlines. In 2009, multi ple reports estimated the closure of up to 95 magazine ti...Read More

A thought leadership program with the CMO Council and the special interest network, the Customer Experience BoardThere is some great news for marketers in the insurance space: your customers are ready, willing and able to learn more about what you...Read More

Opportunity to Put Interaction in the Hands of 5 Billion Global Mobile ConsumersMobile on the MoveThe mobile phone represents the most pervasive channel of communications and targeted engagement on the planet, with more than 5 billion users...Read More

Brand: Fort Thunder Harley-Davidson & Central Texas Harley-DavidsonAgency: 7 Media GroupCampaign/program name: Integrated Mobile MarketingDuration: January 2010 to presentObjective: The Fort Thunder Harley-Davidson and Central Texas...Read More

A surprisingly simple service-based approach makes implementing end-to-end encryption and tokenization in your payment environment simpler than you might think.In recent years, most merchants have followed the Payment Card Industry Data Security...Read More

With today’s economic pressures it is more critical than ever to deepen existing customer relationships – it’s much more cost effective to keep your current customers than it is to gain new ones.The recent global downturn has put...Read More

The trend is clear: Consumers are continuing to spend more money shopping online.eCommerce sales climbed 11 percent in 2009,1 even as total retail sales fell 6 percent,2 and analysts are forecasting continued strong growth in eCommerce sales over...Read More

Leveraging insight, interaction and continuous improvement to drive customer centricitySince the beginning, most marketing business models have been built around organizational structures, management and incentive plans, financial systems and the...Read More

Delivering Superior Customer Experiences Without a framework to create, continuously evolve, and ensure a unified customer experience, a company’s best intentions in marketing, loyalty programs, employee involvement, product development and...Read More

Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the problem by the “horns” to create a loyalty program that gave it an...Read More