Industry Contributed Research

Research findings on adoption, growth and strategies that workThe outlook for Mobile Marketing is quite positive with a general expectation of continued growth, increased consumer smartphone adoption, and technology advancements. More marketers...Read More

Forrester recently surveyed 81 loyalty program marketers about their loyalty programs and strategies in an effort to understand the size, structure, and performance of customer loyalty programs. Companies continue to look to loyalty programs to...Read More

Accenture 2011 Global Consumer Research StudyThe rise of the tech-savvy generation, unstable economic conditions, and the impacts of globalization make attracting and keeping customers increasingly complex. But adapting your tactics to keep...Read More

Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means...Read More

If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse strings in both business and consumer spending, the battle for wallet share...Read More

Marketers have seen continuous change for years now, much of it driven by new and disruptive technologies. And while tremendous change brings tremendous opportunity, we see that the changes in technology are driving a reemergence of the...Read More

If you need a good overview of how the Durbin Amendment impacts revenue via the new fed regulations on interchange fees, download this whitepaper.  Presented in an easy-to-digest Q&A format it provides straight-forward information on...Read More

GES teamed up with Nike to help create Nike’s largest retail footprint in the US. The new store changed its approach to literally envelope customers in the Nike brand, making the store seem more like a museum than a store.Overview In the...Read More

Long gone are the days of mom-and-pop shops where a proprietor knew a customer’s favorite detergent, the names of all three of his kids, and the challenges he faced day to day. While decades ago deep customer knowledge was readily available,...Read More

If you fly, buy pet food or dine out, you probably participate in a customer loyalty program. Chances are, because these and other merchants reward you for shopping with them, you tend to return to them frequently when you’re ready to...Read More