Industry Contributed Research

VANCOUVER, British Columbia—RewardLoop, the company enabling secure card-less customer loyalty     transactions via mobile phones, today announced ListBuilder, a     revolutionary tool that enables merchants and service...Read More

London and Orlando, Fla., March 22nd 2011 – Momac, a leading provider of mobile solutions for operators and enterprises, today announced its latest white paper that tackles the need for mobile operators to develop a consumer-centric service...Read More

The State of the Loyalty Industry and its Digitized, Instant FutureIn any industry, loyal customers are the cornerstones of successful businesses.In consumer-centric industries, the loyal customer is one that is familiar with an offered product or...Read More

Increasing Revenues by Increasing Relevance in Your Loyalty ProgramEveryone likes a great deal. Freebies even more. Most people love to play games that rack up points in their favor. From coffee shop punch cards to sophisticated frequent flyer...Read More

Applying customer strategy to build stronger relationships via mobile devices“We need an iPhone app.”It is arguably the beginning and end of most mobile marketing strategies. For many companies, an iPhone app might be an essential part...Read More

The Evolution of Direct MarketingMuch has changed in the nearly 140 years since Chicago entrepreneur Montgomery Ward sent out the first direct mail catalog in the United States. Ward’s vision defined an industry, but he couldn’t have...Read More

Coupons and Rebates are issued by brands or retailers to be used as a part of sales promotions for their products. Other uses include attracting customers to entertainment attractions (amusement parks, zoos, museums, etc.) and services (salons...Read More

Social media: What was not so long ago cconsidered a ‘test effort’ for marketers become a staple of online marketing programs for most business-to-business (B2B) marketers. In fact, research indicates 72% of marketers currently employ...Read More

Loyalty marketing is stale. That’s not to say programs no longer work, or consumers aren’t loyal. Today’s consumers have simply come to demand more from loyalty programs. Customers want to be courted and rewarded by every...Read More

As of December 2009, 286 million people in the United States—over 90% of the population—were using mobile phones. Mobile phones are clearly a mainstream consumer device.Almost one-quarter of the handsets sold in the United States are...Read More