Industry Contributed Research

The 2016 Bond Loyalty Report study was conducted in January of 2016. A sample of nearly 12,000 U.S. and over 7,000 Canadian consumers participated in this study through an online survey.   The report explores year-over-year changes in...Read More

CrowdTwist and Brand Innovators surveyed 234 digital marketers at Fortune 500 brands over a one-month period from March 2016 to April 2016. The purpose of the survey was to study how leading brands are evolving the way they interact with consumers...Read More

Online retailing may have grown in leaps and bounds, but brick-and-mortar stores still account for the lion’s share of retail sales, projected to remain as high as 90% in 2018.1 The in-store experience is therefore still a prime focus for...Read More

If you’ve spent more than about 2.5 seconds engaged in any type of Customer Experience (CX) activity, you’ve undoubtedly heard of the Net Promoter Score℠ or Net Promoter System℠ (NPS). Since its release in 2003, NPS has received...Read More

Let’s face it, loyalty marketing strategies centered around programs of points and rewards simply don’t work. Today’s hyper-connected consumers have high expectations, short attention spans and a long list of brand suitors at...Read More

Chirpify is changing the way companies reward their most loyal customers. 97% of loyalty programs reward customers for "spend and get," yet 84% of consumers say that they'd be willing to spend more with companies that reward...Read More

As any marketer in an organization with a loyalty program knows, retaining customers is the low-hanging fruit and should be an integral part of the overall marketing plan. After all, understanding how to keep current customers actively engaged in...Read More

The Consumer Packaged Goods (CPG) Industry has faced many challenges over the years–strong economic pressure, the increasing number of private labels and store brands, and the growth of e-commerce offering consumers the ability to locate...Read More

As the complexity of technology and the sophistication of consumers grow exponentially, having the ability to identify and understand customers in order to personalize their engagements with your brand is becoming an increasingly critical...Read More

The retail industry has traditionally been characterized by low margins and high fixed costs, with ever-looming price wars on the horizon. Digital technology has contributed to these challenges by providing emerging businesses with online tools...Read More