Leaders in Customer Loyalty: Brand Stories | How Firehouse Subs’ Mission Has Strengthened Emotional Loyalty With Its Guests
l360Insider
LISTEN TO THIS ARTICLE
0:00 / 0:00

Companies often speak of their mission as a core business purpose centered around the primary products or services that it is producing to serve its customers and create value. But for Firehouse Subs, its mission is twofold: One is serving its customers the hot subs they crave, and the other is serving first responders across the country.   The company, which was founded in 1994 by brothers Chris and Robin Sorensen, takes....