CONTENT GALLERY

Who doesn't love the perks that come from being loyal to your preferred travel companies? From free flights and complimentary nights at resorts around the world to no-cost cruises, the hospitality industry has always been a forerunner when...Read More

The idea of an e-receipt seems to be a good one on the surface – paper is reduced for the merchant, the customer has access to the receipt from anywhere he or she can access e-mail and the simplifies the payment reconciliation process, but...Read More

Consumers have strong interest in loyalty programs, as evidenced by studies showing that the average person belongs to more than 18 programs, yet they are tired of fumbling with different loyalty cards in their wallets or keychain fobs. That...Read More

Customers who opt out can cost companies significant money in lost sales and profits, Jeff Nicholson, vice president of global marketing for Pitney Bowes, told the audience at the Loyalty 360 Engagement & Experience Expo. Some of the issues...Read More

Marketers face several challenges in integrating loyalty programs, according to Suresh Vittal, customer intelligence analyst for Forrester Research, who discussed the issue in a webinar on loyalty technology pitfalls sponsored by Kobie Marketing...Read More

Good data management is the DNA to loyalty program success, according to a white paper released by Altair and Loyalty 360 at Loyalty 360 Engagement & Experience Expo. Sixty-five percent of marketers across a wide variety of industries have...Read More

There is a significant divide between what marketers should be doing and what they are doing to build customer loyalty, Kathy Hecht, vice president of marketing for Acxiom told the audience during the keynote session of the Loyalty 360...Read More

Proactive customer experience management throughout the lifecycle is critical for companies seeking to build customer loyalty in today’s marketplace, experts from SoundBite Communications said during the opening session of the Loyalty 360...Read More

LOC Enterprises, LLC today introduced the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits. The LOC Card Solution is a "universal" loyalty...Read More

Marketers need to consider pricing as part of managing customer engagement, David Andreadakis, Aimia director of strategy and business development told an audience at the Loyalty 360 Engagement and Experience Expo. In order to build loyalty...Read More