Marketers Need to Close Loyalty Divide

  • October 31 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

There is a significant divide between what marketers should be doing and what they are doing to build customer loyalty, Kathy Hecht, vice president of marketing for Acxiom told the audience during the keynote session of the Loyalty 360...Read More

Proactive Customer Experience Management Provides Benefits

  • October 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Proactive customer experience management throughout the lifecycle is critical for companies seeking to build customer loyalty in today’s marketplace, experts from SoundBite Communications said during the opening session of the Loyalty 360...Read More

LOC Enterprises introduces the LOC Card®: a universal loyalty card for consumers and merchants

  • October 29 2012
  • Resource: Daily News
  • LOC Enterprises

LOC Enterprises, LLC today introduced the first truly universal loyalty card system that eliminates the need for consumers to carry multiple loyalty cards to receive merchant rewards and benefits. The LOC Card Solution is a "universal" loyalty...Read More

Pricing an Essential Element of Marketing

  • October 29 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Marketers need to consider pricing as part of managing customer engagement, David Andreadakis, Aimia director of strategy and business development told an audience at the Loyalty 360 Engagement and Experience Expo. In order to build loyalty...Read More

Loyalty 360 is Pleased to Announce New Member, LOC Enterprises LLC

  • October 26 2012
  • Resource: Daily News
  • Loyalty 360

LOC Enterprises joins Loyalty 360 and announces first truly “universal” loyalty card.Loyalty 360 -- The Loyalty Marketer’s Association -- is pleased to recognize the newest member of the association, LOC Enterprises, LLC, which...Read More

SoundBite Communications President and CEO Jim Milton to Lead SoundBite Communications Team in Workshop at Engagement & Experience Expo 2012

  • October 26 2012
  • Resource: Daily News
  • SoundBite Communications

Interactive Workshop Session to Explore "Proactive Customer Experience Management Throughout the Lifecycle" SoundBite Communications, Inc., a sponsor and exhibitor at Loyalty 360's second annual Engagement & Experience Expo 2012 will...Read More

CloudWork Launches Service to Connect Business Apps and Eliminate IT Chore-dom

  • October 25 2012
  • Resource: Daily News
  • CloudWork

Nubera, a pioneer in cloud apps discovery and integration and creator of GetApp, the largest independent apps marketplace, today announced it has launched CloudWork (www.cloudwork.com), a new service that gives small business professionals a...Read More

Epsilon Supports Launch of Walgreens Balance Rewards Customer Loyalty Program

  • October 25 2012
  • Resource: Daily News
  • Alliance Data

Alliance Data’s Epsilon business announced today that it is providing loyalty marketing services to Walgreens, the nation’s largest drugstore chain, in support of its Balance Rewards program. With fiscal 2012 sales of $72 billion...Read More

Ensighten Takes Aim at Mobile Data Silos With Industry’s First Real-Time Tagging System for Mobile Apps

  • October 25 2012
  • Resource: Daily News
  • Ensighten

Ensighten, innovator of enterprise tag management systems and visitor privacy solutions that optimize web analytics and digital marketing performance, has released a major upgrade of Ensighten Mobile, its tag management...Read More

TSYS, Truaxis Team up on Loyalty, Rewards

  • October 24 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

TSYS and Truaxis, a MasterCard company, are partnering to make transaction- and behavior-specific marketing offers to payment card issuers that will incorporate loyalty, incentives, cardholder spending patterns and cardholder behavior. TSYS is...Read More

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