Holiday Email Marketing Success Tactics

  • October 12 2011
  • Resource: Daily News
  • Melissa Fernandez - Destination Interactive

The Holidays will be here just before you know it, but what are the best ways to use email marketing to boost your sales?  Email marketing can help you break through the clutter by providing an interactive experience coupled with direct...Read More

Affinion Group Continues to Execute its Geographic Expansion Plans with Launch in Brazil

  • October 12 2011
  • Resource: Daily News
  • Affinion Group

STAMFORD, Conn., Oct. 11, 2011—Affinion Group, Inc. (“Affinion” or the “Company”), a global leader in the designing, marketing and servicing of comprehensive customer engagement and loyalty solutions that enhance...Read More

Fiserv Names Rahul Gupta Group President, Digital Payment Solutions

  • October 12 2011
  • Resource: Daily News
  • Fiserv

BROOKFIELD, Wis.—Fiserv,      Inc. (NASDAQ: FISV), a leading global provider of financial services     technology solutions, announced today that Rahul Gupta has been named     Group President of...Read More

What's Your Game Plan?

  • October 12 2011
  • Resource: Daily News
  • Michelle Pokorny, Maritz Loyalty & Motivation

How can companies engage employees and customers in new and exciting ways, while still achieving business goals? Employees are people first, and people like to play! Integrating social, interactive activities, challenges, virtual rewards and even...Read More

Establishing a Dialogue with the Consumer inside the Business Customer - Part 2

  • October 12 2011
  • Resource: Daily News
  • Loyalty 360 Interview with Toni DeWitt, XO Communications

Continued from the Loyalty 360 Interview with Toni DeWitt, XO Communications Senior Manager, Loyalty & Retention Marketing (Read Part One, from our interview with Toni, in the September 2011 issue of Loyalty Management)The B2B marketplace...Read More

Completing the Customer Experience: FaroBDAâ„¢

  • October 12 2011
  • Resource: Daily News
  • Interview with Jeffrey Bouchard - Director, Learning & Organization Development, FARO Technologies, Inc

Loyalty 360 had the opportunity to hear from Jeffrey Bouchard, Director, Learning and Organization Development for FARO.  Below, Jeffrey shares insights about the FaroBDA™ approach to the total customer experience.L360:  Who is...Read More

Bank loyalty fading on fees as customers take accounts elsewhere

  • October 11 2011
  • Resource: Daily News
  • Aldo Svaldi, The Denver Post

Fed up with rising fees and nonstop product pitches, Patrick Lujan closed his accounts with JPMorgan Chase and Bank of America this summer.The last straw for the Lakewood computer consultant was a $10 fee Chase added to transfer money online...Read More

Pier 1 Imports and Alliance Data Sign New Long-Term, Private-Label Credit Card Agreement

  • October 10 2011
  • Resource: Daily News
  • Pier 1 Imports

FORT WORTH, Texas & DALLAS—(BUSINESS WIRE)—Pier 1 Imports, Inc. (NYSE:PIR) announced today that it has, through a     subsidiary, signed a new, long-term private-label credit card agreement     with...Read More

Estonian Air makes history in loyalty marketing

  • October 10 2011
  • Resource: Daily News
  • Estonian Air

In late October 2011, Estonian Air will launch a new social loyalty programme for its customers and fans, aiming to reward customers for not only flying the airline but also for being strong advocates online. This way Estonian Air creates...Read More

Get In The Know: The Future Of Commerce Is E-Commerce

  • October 10 2011
  • Resource: Daily News
  • Loyalty 360

Points.com’s Vice President of Product, Sean Hutchison, recently presented a webinar titled, “Expanding Your Program’s Reach in the Complex World of E-Commerce.”  Attendees were granted privileged access to insights...Read More

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