CONTENT GALLERY

Insight into the best ways to integrate concierge service into an overall customer loyalty offering. Concierge service is an effective addition to an overall customer loyalty strategy. Brands benefit from a streamlined customer experience...Read More

Attendance was up more than 20 percent for the 2nd Annual Loyalty 360 Engagement & Experience Expo, despite the travel-wrecking effects of Hurricane Sandy, which prevented many from New York, New Jersey and other parts of the East Coast from...Read More

While many companies are overwhelmed by the Big Data, by concentrating on current data rather than getting caught up too much in historical data, companies can make timely, relevant offers to engage customers, Brett Hannath, director of...Read More

Forrester, the large marketing technology analysis organization, has released two of three of its Forrester Wave reports related to search marketing. The first, The Forrester Wave: Search Marketing Agencies, Q4 2012 rates seven of the largest...Read More

American Express is to add a new attractive product to its range of services in cooperation with market-leading bonus programme PAYBACK: The “PAYBACK American Express Credit Card”, combines the services of an American Express credit...Read More

Merchants who use loyalty programs see lifts by as much as 33 percent from consumers who opt in and use a loyalty program, according to research from Punchcard. “We think this is significant in light of the billions of dollars that are...Read More

The mobile channel offers profitable opportunities for marketers, experts from SoundBite Communications said during the opening session of the Loyalty 360 Engagement & Experience Expo. Mobile provides aggregation of channels, with SMS...Read More

If complexity is managed efficiently, deep and sustainable engagement can be achieved.Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is complex. It is an ever-changing and vital set of...Read More

Despite recognizing the importance of customer experience management, most human resource departments don't help their companies with CEM efforts, according to a new study. Those HR professionals could learn something from human...Read More

AMC Entertainment wants to thank you for patronizing its movie theaters. But not too much. The company, which recently was purchased by a Chinese conglomerate, has quietly rejiggered its rewards program to be a good deal less generous in...Read More