I recently came across a great example of how QR codes could be used to increase customer loyalty in almost any type of business—by collecting customer feedback right at the point of sale.
This example is taking place in 40 different Canada Post locations throughout the Canada. Although Canada Post was already gleaning customer feedback from its website, through a partnership with OpinionLab (a leader in voice-of-customer technologies), they realized that they could make it even more convenient for customers to share....