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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
There are two reasons for opt out, frequency and relevancy. How can brands or marketers most effectively address these to make sure campaigns are meeting both of these requirements?This is a particularly hot area right now, and we are seeing...Read More
PLEASANT RIDGE, Mich., Oct. 25, 2011—ePrize announces the appointment of Kim Smith as senior vice president of business development. Smith will be responsible for identifying strategic partnerships and driving innovation within...Read More
MINNEAPOLIS—Among customers surveyed, Bank of America and Wells Fargo had better phone-based customer service than Chase and Citi, according to a study on phone-based customer service...Read More
WAYNE, N.J., Oct. 25, 2011—Toys"R"Us, Inc. today announced it will once again offer 10 percent back on purchases made by new and current members of its loyalty program, Rewards"R"Us®, this holiday season. Beginning Sunday, October 30...Read More
Higher menu prices have helped offset rising food costs for Chipotle Mexican Grill, and customers have shown no pushback when asked to pay more, chain officials said Thursday.The Denver-based fast-casual chain reported a 25-percent boost in...Read More
Orlando, Fla. – (October 18, 2011) – Sundrop Mobile announced today that the Zinga Frozen Yogurt Franchise Group has committed to deploying Sundrop Mobile Loyalty to all of its corporate and franchise stores. Zinga is one of the...Read More
DAYTONA BEACH, Fla., Oct. 19, 2011—DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships...Read More
One of the toughest marketing challenges is determining which products and services to offer customers. Cross-selling to existing customers is an efficient way to boost revenue and profits, but it requires one to be able to identify which...Read More
Are your customers satisfied? That’s good, right? Well, yes for the short term. But in the long term, it’s not necessarily enough.Even among many business leaders and managers, it is common to equate customer satisfaction to...Read More
KIRKLAND, Wash.—Mobile retail websites have emerged as an indispensible in-store tool for consumers as they shop, according to a new survey conducted by Hipcricket, an Augme Technologies, Inc. company (OTCBB...Read More
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