RESEARCH NEWS: B2B marketers struggle with customer engagement

  • July 10 2012
  • Resource: Daily News
  • b2bmarketing.net

B2B marketers are using video but have mixed feelings on the ease of customer engagement, according to a survey from PR firm Waggener Edstrom. The survey revealed 82 per cent of marketers are using video with the majority (61 per cent) creating...Read More

Smartphone Receipts Helping Retailers Overcome Challenges in Loyalty

  • July 10 2012
  • Resource: Daily News
  • Proximiant

Retailers can now stay connected and maintain a one-on-one connection with their customers after they leave stores, thanks to Silicon Valley-based Proximiant. According to a recent study by the Customer Loyalty Research Center, only one in four...Read More

BA Use of Google Images Similar to Other’s Efforts to Enhance Experience of Top Customers

  • July 10 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

A new British Airways program aimed at creating a more personalized experience for customers has raised the debate between knowing a customer’s personal information to provide better service and threats of invasion of privacy. According...Read More

On Social, Brands Use Rewards, Customer Service to Foster Loyalty

  • July 09 2012
  • Resource: Daily News
  • eMarketer

Most marketers think a Facebook “like” is an endorsement of content, while users more often view it as a show of loyalty While loyalty programs have been popular in the US for years—with the average American consumer belonging...Read More

British Airways ‘Loyalty’ Program Raises Privacy Concerns

  • July 09 2012
  • Resource: Daily News
  • redOrbit

A UK-based airline is facing criticism from privacy advocates over a new plan which allows staff members to identify customers by using a new computer system to search Google for images of them, according to various media reports published...Read More

Two Pair - All Star Incentive Marketing and Raving Consulting Strategic Partnership

  • July 09 2012
  • Resource: Daily News
  • All Star Incentive Marketing

After years of admiration for each other’s value and contributions to the gaming industry, All Star Incentive Marketing and Raving Consulting have formalized a partnership to promote and advance loyalty in the gaming industry. Enthused about...Read More

Excentus Loyalty Program Aids Holiday Travelers

  • July 06 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

While people are driving this 4th of July holiday week, some are saving significantly at the pump thanks to a loyalty program operated by Excentus Corp., Dallas, Tex. Excentus owns and operates the Fuel Rewards Network, which has an expanding...Read More

ClearLine Mobile Integrates Mobile Marketing and Loyalty Program campaigns for Global Service Solutions (Got Prepaid?)

  • July 06 2012
  • Resource: Daily News
  • ClearLine Mobile

Prepaid Providers Increase Customer Retention and Sales by Integrating Advanced Mobile Marketing Technologies, says ClearLine Mobile   ClearLine Mobile, a mobile marketing and loyalty technology company, has entered into an agreement with...Read More

Covario Finds Global Search Spending Grew 17% in Second Quarter

  • July 06 2012
  • Resource: Daily News
  • Covario, Inc.

Quarterly Analysis Notes Increase in Keyword Pricing for the First Time since Q3 2011 Covario, Inc., one of the nation’s largest independent providers of search marketing agency services and management solutions, today issued its latest...Read More

David Lloyd Leisure Launches DL Rewards for Loyal Members

  • July 06 2012
  • Resource: Daily News
  • David Lloyd Leisure

David Lloyd Leisure has launched an exclusive online member rewards scheme to acknowledge the loyalty of those who have retained their membership for more than two years. DL Rewards, which has been introduced in response to feedback from...Read More

Displaying results 9931-9940 (of 10000)
 |<  <  990 - 991 - 992 - 993 - 994 - 995 - 996 - 997 - 998 - 999  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing