Opt Out Management – Frequency & Relevancy

  • October 26 2011
  • Resource: Daily News
  • Jeff Nicholson, Pitney Bowes Business Insight

There are two reasons for opt out, frequency and relevancy.  How can brands or marketers most effectively address these to make sure campaigns are meeting both of these requirements?This is a particularly hot area right now, and we are seeing...Read More

ePrize Names Internet Advertising Executive Kim Smith Senior Vice President of Business Development

  • October 26 2011
  • Resource: Daily News
  • ePrize

PLEASANT RIDGE, Mich., Oct. 25, 2011—ePrize announces the appointment of Kim Smith as senior vice president of business development.  Smith will be responsible for identifying strategic partnerships and driving innovation within...Read More

Bank of America and Wells Fargo Lead in Banking Customer Service Survey

  • October 25 2011
  • Resource: Daily News
  • Vocalabs

MINNEAPOLIS—Among customers surveyed, Bank of America and Wells Fargo had better     phone-based customer service than Chase and Citi, according to a study     on phone-based customer     service...Read More

Toys"R"Us to Offer Its More Than 24 Million Loyalty Program Members, and New Participants, Its Biggest Rewards Ever With 10 Percent Back on Holiday Purchases

  • October 25 2011
  • Resource: Daily News
  • Toys"R"Us

WAYNE, N.J., Oct. 25, 2011—Toys"R"Us, Inc. today announced it will once again offer 10 percent back on purchases made by new and current members of its loyalty program, Rewards"R"Us®, this holiday season. Beginning Sunday, October 30...Read More

Chipotle: Customers don't seem to mind higher prices

  • October 24 2011
  • Resource: Daily News
  • Lisa Jenning's, Nation's Restaurant News

Higher menu prices have helped offset rising food costs for Chipotle Mexican Grill, and customers have shown no pushback when asked to pay more, chain officials said Thursday.The Denver-based fast-casual chain reported a 25-percent boost in...Read More

Zinga Franchise Group Engages Sundrop Mobile to Drive Customer Loyalty, Engagement and Top Line Revenues

  • October 24 2011
  • Resource: Daily News
  • Sundrop Mobile

Orlando, Fla. – (October 18, 2011) – Sundrop Mobile announced today that the Zinga Frozen Yogurt Franchise Group has committed to deploying Sundrop Mobile Loyalty to all of its corporate and franchise stores. Zinga is one of the...Read More

DMEautomotive Makes Customer Loyalty Easy for Dealerships

  • October 23 2011
  • Resource: Daily News
  • DMEautomotive

DAYTONA BEACH, Fla., Oct. 19, 2011—DMEautomotive,  the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships...Read More

Cross-channel cross-selling

  • October 23 2011
  • Resource: Daily News
  • David King, Fulcrum

One of the toughest marketing challenges is determining which products and services to offer customers. Cross-selling to existing customers is an efficient way to boost revenue and profits, but it requires one to be able to identify which...Read More

Customer Satisfaction and Customer Loyalty: It's Like “Like vs. Love”

  • October 22 2011
  • Resource: Daily News
  • Hansen Lieu, SAP, Business 2 Community

Are your customers satisfied? That’s good, right? Well, yes for the short term.  But in the long term, it’s not necessarily enough.Even among many business leaders and managers, it is common to equate customer satisfaction to...Read More

Consumers Increasingly Turn to Mobile Retail Websites As They Shop to Find Products, Special Offers and Competitive Prices

  • October 22 2011
  • Resource: Daily News
  • Hipcricket

KIRKLAND, Wash.—Mobile retail websites have emerged as an indispensible in-store tool     for consumers as they shop, according to a new survey conducted by     Hipcricket, an Augme Technologies, Inc. company (OTCBB...Read More

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