PLANO, Texas, Aug. 22, 2011—Brierley+Partners (B+P) is proud to announce that the PowerUp Rewards™ loyalty program, designed and launched in October 2010 with the company’s GameStop client, has risen to over twelve and a half million members. In GameStop’s earnings call on August 18, CEO Paul Raines stated: “... the digital and loyalty programs we have brought to market continue to gain traction with consumers and position us as a leading partner with publishers.”
“We’re proud to be a part of....