Two Pair - All Star Incentive Marketing and Raving Consulting Strategic Partnership

  • July 09 2012
  • Resource: Daily News
  • All Star Incentive Marketing

After years of admiration for each other’s value and contributions to the gaming industry, All Star Incentive Marketing and Raving Consulting have formalized a partnership to promote and advance loyalty in the gaming industry. Enthused about...Read More

Excentus Loyalty Program Aids Holiday Travelers

  • July 06 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

While people are driving this 4th of July holiday week, some are saving significantly at the pump thanks to a loyalty program operated by Excentus Corp., Dallas, Tex. Excentus owns and operates the Fuel Rewards Network, which has an expanding...Read More

ClearLine Mobile Integrates Mobile Marketing and Loyalty Program campaigns for Global Service Solutions (Got Prepaid?)

  • July 06 2012
  • Resource: Daily News
  • ClearLine Mobile

Prepaid Providers Increase Customer Retention and Sales by Integrating Advanced Mobile Marketing Technologies, says ClearLine Mobile   ClearLine Mobile, a mobile marketing and loyalty technology company, has entered into an agreement with...Read More

Covario Finds Global Search Spending Grew 17% in Second Quarter

  • July 06 2012
  • Resource: Daily News
  • Covario, Inc.

Quarterly Analysis Notes Increase in Keyword Pricing for the First Time since Q3 2011 Covario, Inc., one of the nation’s largest independent providers of search marketing agency services and management solutions, today issued its latest...Read More

David Lloyd Leisure Launches DL Rewards for Loyal Members

  • July 06 2012
  • Resource: Daily News
  • David Lloyd Leisure

David Lloyd Leisure has launched an exclusive online member rewards scheme to acknowledge the loyalty of those who have retained their membership for more than two years. DL Rewards, which has been introduced in response to feedback from...Read More

Dolphin Loyalty Card Builds Quick Interest

  • July 05 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

The Miami Dolphins gained 3,000 loyalty members in the first three days after launching its Fin Club Loyalty Rewards Program, the first of its kind in the National Football League, according to Claudia Lezcano, chief marketing officer. The...Read More

Far Fewer Transactions, But Loyalty Critical For Mortgage Lenders

  • July 05 2012
  • Resource: Daily News
  • Phillip Britt, Loyalty 360

Consumers don’t get new mortgages too often, usually only about every five to seven years, according to several estimates, yet customer loyalty is just as important in the mortgage industry as in other businesses, according to Jim Blatt...Read More

Nike and O2 launch sports loyalty scheme

  • July 05 2012
  • Resource: Daily News
  • Lara O'Reilly, MarketingWeek

Nike has formed a first of its kind partnership with O2 to provide the operators’ customers with exclusive content and offers under the “Priority” loyalty banner. Priority Sports marks Nike’s first partnership with a...Read More

Study finds customer loyalty divides online and traditional retailers

  • July 03 2012
  • Resource: Daily News
  • Michael Northcott, Management Today

Despite the global economy continuing to creak and groan and generally threaten the world with Armageddon, the high street remains more confident than online retailers. The effect of e-commerce on the traditional high street retailer is a varied...Read More

My Starbucks Ideas Boost Customer Loyalty, Profits, and Employee Engagement That U.S. Restaurant Chains Can't Afford to Ignore

  • July 03 2012
  • Resource: Daily News
  • Barbara Farfan, About.com

In my e-mail yesterday was a message from Starbucks (SBUX) about the newest ideas that have been implemented in Starbucks stores as a result of its My Starbucks Idea website. Starbucks wasn't promoting anything, trying to sell me anything...Read More

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