Marketers see CRM as the holiday gift that will keep on giving

  • February 01 2012
  • Resource: Daily News
  • Alex Palmer, DM News

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better...Read More

Two out of Three Consumers Switched Companies in 2011 Even Though They Gave Higher Marks for Service, Accenture Survey Shows

  • February 01 2012
  • Resource: Daily News
  • Accenture

NEW YORK—Two out of three (66 percent) consumers switched companies – including wireless phone, cable and utilities – as a result of poor customer service in 2011 even as their satisfaction with the services provided by those...Read More

Datacard Group Helps Fiserv Increase Sales Opportunities for Emerging Card Programs

  • February 01 2012
  • Resource: Daily News
  • Datacard Group

MINNETONKA, Minn.—Datacard Group, the world leader in secure ID and card personalization solutions, today announced that Fiserv, Inc. (NASDAQ: FISV), a leading global provider of financial services technology solutions, has purchased the new...Read More

Mocapay Named Winner in Sixth Annual Paybefore Awards

  • February 01 2012
  • Resource: Daily News
  • Mocapay

Denver, CO - January 30, 2012 -Paybefore has chosen Mocapayas a 2012 Paybefore Awards winner in the Best Virtual, Digital or Mobile Prepaid Application category. Paybefore Awards, now in its sixth year, is the most prestigious recognition of...Read More

Employees as Marketers: Using Engagement to Build Brands

  • February 01 2012
  • Resource: Daily News
  • BI WORLDWIDE

Edina, MN, January, 30 2012 –BI WORLDWIDE, a global business improvement company, recently released an article called Employees as Marketers discussing employee engagement’s impact on building a solid brand.  The article was...Read More

Loyalty 360 CEO to be Featured on 21st Century Business Televsion

  • February 01 2012
  • Resource: Daily News
  • Loyalty 360

Cincinnati, OH (February 1, 2012)  Loyalty 360 – The Loyalty Marketer’s Association is pleased to announce that CEO Mark Johnson will be featured on 21st Century Business Television, moderating the “Marketing and Loyalty...Read More

SDL Completes the Acquisition of Alterian to Enhance its Global Customer Experience Solutions

  • January 31 2012
  • Resource: Daily News
  • Alterian

30 th January 2012 – Maidenhead, UK - SDL plc (LSE: SDL; “SDL”), a leading provider of Global Information Management (GIM) solutions, today announces that it has completed the acquisition of Alterian plc (“Alterian...Read More

Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior

  • January 31 2012
  • Resource: Daily News
  • comScore, Inc

RESTON, Va., Jan. 30, 2012—A groundbreaking study from Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers’ usage...Read More

Marketing Agency Engauge Appoints Teresa Caro as Vice President of Social Marketing

  • January 30 2012
  • Resource: Daily News
  • Engauge

ATLANTA—Full-service marketing agency Engauge (www.engauge.com) has hired digital marketing veteran Teresa Caro as Vice President of Social Marketing. Based in Atlanta, Teresa will have national responsibilities for leading and growing the...Read More

cMoney Kicks off Aggressive Social Media Campaign

  • January 30 2012
  • Resource: Daily News
  • cMoney, Inc.

HOUSTON, Jan. 30, 2012—cMoney, Inc. (Pinksheets: CMEY.PK), a leading technology company at the forefront of international mobile phone-based payment and money transfer services, announced today that the Company has started an aggressive...Read More

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