Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019 – down to an average of 41 months – two fewer months than the previous mark of 43 in 2018.
Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has...Read More
Traditional, transaction-based loyalty programs—once the be-all, end-all of the industry—have in recent years become only one of many viable approaches to driving customer retention. One of the other, newer approaches that&rsquo...Read More
Loyalty programs come in many shapes and sizes and have nearly a limitless number of potential options. Brands need to know the essential components of a solid loyalty program to make it effective and to drive results. The information provided...Read More
One of Customer Expo 2018’s workshop sessions featured a presentation from two Lenati representatives: Antje Helfrich, Senior Manager, and Rick Perkins, Marketing Strategy Manager. Their brand specializes in loyalty strategies and...Read More
ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, the Seattle-based customer experience strategy consultancy. Managing partner, Kris Klein, sat down with Loyalty360 to discuss the merger.
There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More
Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More
With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More
Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.
Loyalty360 caught up with Pam Spier, a senior...Read More