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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Traditional, transaction-based loyalty programs—once the be-all, end-all of the industry—have in recent years become only one of many viable approaches to driving customer retention. One of the other, newer approaches that&rsquo...Read More
Loyalty programs come in many shapes and sizes and have nearly a limitless number of potential options. Brands need to know the essential components of a solid loyalty program to make it effective and to drive results. The information provided...Read More
One of Customer Expo 2018’s workshop sessions featured a presentation from two Lenati representatives: Antje Helfrich, Senior Manager, and Rick Perkins, Marketing Strategy Manager. Their brand specializes in loyalty strategies and...Read More
ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, the Seattle-based customer experience strategy consultancy. Managing partner, Kris Klein, sat down with Loyalty360 to discuss the merger.
There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More
Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More
With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More
Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.
Loyalty360 caught up with Pam Spier, a senior...Read More
Officials at Panera Bread have successfully followed a path of customer loyalty that has enhanced the brand’s image and value among its customer base.
During Panera’s recent third-quarter earnings conference call, Ron Shaich, company...Read More
T-Mobile’s “Uncarrier” Rebranding Provides a Rich Example of How to Weave Diverse Tactics into a Truly Integrated Loyalty StrategyWhat is the key challenge in loyalty marketing? Ensuring that programs and tactics work together to...Read More