CMO Role Becomes More Diverse as Average Tenure Drops | Loyalty360 Member Perspective

  • June 23 2020
  • Resource: Daily News

According to advisory firm Spencer Stuart’s annual CMO Tenure Study, the annual tenure of a Chief Marketing Officer dipped again in 2019 – down to an average of 41 months – two fewer months than the previous mark of 43 in 2018. ...Read More

Retail’s Reopening | Perspective from Loyalty360 Members

  • May 11 2020
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Change is nothing new for retail, but over the last several weeks, it has come even more rapidly and taken the form of staff reductions, closures, quick transitions to curbside pickup, and more, all because of the COVID-19 outbreak. 2020 has...Read More

Lenati Executives Explain the Appeal of Subscription Programs

  • October 30 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Traditional, transaction-based loyalty programs—once the be-all, end-all of the industry—have in recent years become only one of many viable approaches to driving customer retention. One of the other, newer approaches that&rsquo...Read More

Lenati Managers Offer Customer Loyalty Advice

  • January 17 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Loyalty programs come in many shapes and sizes and have nearly a limitless number of potential options. Brands need to know the essential components of a solid loyalty program to make it effective and to drive results. The information provided...Read More

Lenati Engages Customers the 21st Century Way

  • November 08 2018
  • Resource: Daily News
  • Peter Mills | Loyalty360

One of Customer Expo 2018’s workshop sessions featured a presentation from two Lenati representatives: Antje Helfrich, Senior Manager, and Rick Perkins, Marketing Strategy Manager.  Their brand specializes in loyalty strategies and...Read More

Lenati and ProKarma Merge

  • April 17 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, the Seattle-based customer experience strategy consultancy. Managing partner, Kris Klein, sat down with Loyalty360 to discuss the merger.  ...Read More

The Science of Habits and Creating a Successful Loyalty Program

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • December 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More

Home Depot Builds Customer Loyalty Through Value-added Experiences

  • February 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • January 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies. Loyalty360 caught up with Pam Spier, a senior...Read More

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