Lenati Executives Explain the Appeal of Subscription Programs

  • October 30 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Traditional, transaction-based loyalty programs—once the be-all, end-all of the industry—have in recent years become only one of many viable approaches to driving customer retention. One of the other, newer approaches that&rsquo...Read More

Lenati Managers Offer Customer Loyalty Advice

  • January 17 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Loyalty programs come in many shapes and sizes and have nearly a limitless number of potential options. Brands need to know the essential components of a solid loyalty program to make it effective and to drive results. The information provided...Read More

Lenati Engages Customers the 21st Century Way

  • November 08 2018
  • Resource: Daily News
  • Peter Mills | Loyalty360

One of Customer Expo 2018’s workshop sessions featured a presentation from two Lenati representatives: Antje Helfrich, Senior Manager, and Rick Perkins, Marketing Strategy Manager.  Their brand specializes in loyalty strategies and...Read More

Lenati and ProKarma Merge

  • April 17 2018
  • Resource: Daily News
  • Chris Brosey, Loyalty360

ProKarma, a global IT solutions company, today announced a definitive merger agreement with Lenati, the Seattle-based customer experience strategy consultancy. Managing partner, Kris Klein, sat down with Loyalty360 to discuss the merger.  ...Read More

The Science of Habits and Creating a Successful Loyalty Program

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • December 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.Loyalty360 caught up with Pam Spier, a senior manager...Read More

Home Depot Builds Customer Loyalty Through Value-added Experiences

  • February 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More

The Biggest Challenges Facing Marketers When Designing a Successful Loyalty Program

  • January 30 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies. Loyalty360 caught up with Pam Spier, a senior...Read More

Heightened Focus on Customer Loyalty, Brand Value Crucial for Panera Bread

  • November 15 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Panera Bread have successfully followed a path of customer loyalty that has enhanced the brand’s image and value among its customer base. During Panera’s recent third-quarter earnings conference call, Ron Shaich, company...Read More

Loyalty Expo Session Showcases the Science Behind Creating an Integrated Loyalty Strategy

  • February 26 2014
  • Resource: Daily News
  • Loyalty360

T-Mobile’s “Uncarrier” Rebranding Provides a Rich Example of How to Weave Diverse Tactics into a Truly Integrated Loyalty StrategyWhat is the key challenge in loyalty marketing? Ensuring that programs and tactics work together to...Read More

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