Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies.
Loyalty360 caught up with Pam Spier, a senior manager at Lenati, to find out about some of the biggest challenges marketers face when designing a loyalty program. At Lenati—a marketing strategy firm that helps some of the world’s leading companies build customer loyalty and generate business growth−Spier has worked with such....